As we draw a line under the trials, tribulations and successes of 2017, it’s time to look to the future. The marketing and PR industries never stand still for long, which means it’s vital to stay on top of the latest trends, technologies and industry threats, to ensure you’re ready to take them on. So, in that vein, we’ve dug out our PR and marketing crystal ball once again, to bring you our predictions of the five top marketing and PR trends for 2018:
Unlike traditional employment, freelancing means no annual review with your boss, no Christmas bonus, and no chance of promotion. Instead you have to take matters into your own hands. But working out when and how to increase your freelance rates can be amongst the hardest decisions you have to make as a freelancer. It means carefully balancing your need to win and retain business, with ensuring you’re commanding what you’re truly worth – and not working all hours to get it.