PR and Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop a big idea that’s really going to have an impact, it’s not just about creativity. Now, the winning formula is creativity + data.
Top tips, Tools & Advice
Becoming a thought leader and building brand awareness
To achieve a reputation as a thought leader takes time and effort to successfully cultivate.
5 ways freelancers can help businesses amid Brexit uncertainty
It might be tempting to put your head in the sand until the Brexit madness is over, but unfortunately most businesses don’t have that luxury.
UK and US media, the differences, plus ‘pitch tips’ from a PRO
With a global market more accessible to businesses than ever before, it makes sense, where possible to hire in freelance support that can help guide you and cover both markets.
How to handle disputes with clients
One of the first lessons of freelancing is that things will go wrong. Sometimes it’s your fault, sometimes it isn’t. What’s important is how you handle problems that do arise, and then what lessons you take from them afterwards.
6 digital marketing tools to increase your impact
PR has never been famous for its technical know-how. Creative, yes. Emotionally intelligent, definitely. Great at communicating, absolutely. But we’ve always been a little bit slow to cotton on to how new technologies can enhance and improve what we do.
What’s a realistic PR budget for startups & SMEs?
If you’re new to the world of PR, working out how much you should invest can be pretty daunting. As an SME, you’re unlikely to have the big bucks to afford a full agency, which is why freelancer support can be the ideal solution.
