Whether data and creativity are mutually exclusive and somehow opposite, is at the center of a heated debate. Rationality versus irrationality, knowledge versus imagination. But are they truly enemies or do they go hand in hand? Can they exist in a symbiotic relationship? Read more
Top tips, Tools & Advice
Saying goodbye – when to resign a client and how to handle it
As a freelancer, you spend a lot of time worrying about winning and keeping clients, but not so much thinking about when and how you might want to call it quits. Admittedly, it isn’t a problem that comes up too often – loyal clients are worth their weight in gold after all. Read more
The International Market beyond the U.K
This month we spoke to Founder of Anystage Productions Paul Cockle on expanding outside of the UK, the international markets his creative production company now operate in and how working with freelancers is integral to his business. Read more
Freelancer or agency – what’s best for your business?
You’ve decided that it’s time to bring in some external PR and marketing expertise. But knowing where to find the support you need isn’t so easy. Read more
Developing ethical brands and her career, Liz’s story
The rise of conscientious fashion has been making subtle momentum over the past few decades. And it’s no surprise with fast fashion and ‘throw-away’ culture contributing more to climate change than aeronautical and shipping industries combined.
Ten secrets to boost your chances of getting into the media
There are few greater pleasures as a business owner than receiving a positive piece of coverage in the media. Whether it’s a personal profile, a pithy comment in a feature, or a write-up of your latest news announcement, it’s a definite boost for the ego, and the bottom-line.
Top finance tools for freelancers
There are loads of benefits to being a freelancer, from choosing your own clients, to working your own hours – or having a legitimate excuse to check out the coolest new coffee shops. However, on the flipside, the big drawback for many freelancers is the increased financial responsibility that comes with being your own boss.
EVENT: Communications with Purpose – Fad, or Future
Purpose-driven businesses have been shown to out succeed competitors in terms of customer loyalty, employee engagement and accounting measures, certainly at Cannes Lions more campaigns have been reported with strong statements about purpose.
EVENT: The Creativity in Data
PR and Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop a big idea that’s really going to have an impact, it’s not just about creativity. Now, the winning formula is creativity + data.