The AI in In-House Communications, Public Affairs and Marketing Report

Download The Work Crowd’s 2025 report on AI in in-house communications, public affairs and marketing—covering key trends, skills and the future of talent.

Artificial intelligence is transforming how communications, public affairs and marketing teams operate. It is streamlining processes, boosting efficiency and enabling smaller teams to deliver more with less. Yet technology alone is not enough, success also relies on leadership, culture and having access to the right skills. 

To explore how organisations are responding, The Work Crowd, along with our sister company Hanson Search, spoke with 30 senior in-house leaders. Our research has also been covered in the industry press, with InComms recognising AI as the single biggest driver of change in communications.

Key Findings from the Report 

  • 20–30% efficiency gains when AI is used effectively. 
  • Smaller teams scaling up their impact with AI tools.
  • Cultural barriers outweigh technical ones, with leadership and training essential. 
  • Human judgement and creativity remain irreplaceable. 

What This Means for Businesses

Our research shows that organisations need more than technology to succeed with AI. They also need specialist skills, flexible support and fresh perspectives. Freelancers and interim consultants bring agility, hands-on expertise and the ability to plug into teams quickly — helping businesses experiment with AI, develop strategies and maintain momentum without long lead times. 

What This Means for Freelance and Interim Talent 

For independent professionals AI is opening up new opportunities. Businesses are seeking experts who can integrate AI into communications and public affairs workflows, support content creation and analysis and strengthen stakeholder engagement. They also need consultants who can advise on ethical adoption and help train and upskill in-house teams.  If you are looking for flexible expertise The Work Crowd gives your organisation access to skilled professionals who can support your communications, public affairs and marketing needs with AI-driven insight.  


The Work Crowd connects businesses with vetted freelance and interim experts in communications, marketing, digital and public affairs. With over 5,000 members worldwide, we provide flexible talent solutions to organisations embracing AI and other transformations.

Download the Report 

Discover the full findings by downloading the report today.