How to hire the best freelance digital marketers

Having a strong online presence is essential for business growth today. But hiring a full-time marketing team isn’t always feasible — this is where freelance digital marketers come in.

They offer expertise in SEO, content marketing, social media, PPC advertising, and more, without the overhead of a permanent hire.

If you're considering hiring an expert freelance digital marketer, this guide will help you understand what to look for, where to find them, and how to ensure they deliver measurable results.

Why Hire a Freelance Digital Marketer?

Freelancers offer flexibility, specialised skills, and cost-effective solutions for businesses of all sizes. Here’s why they’re a smart choice:

  • Access to Top Talent: Many freelancers have worked with leading brands, marketing agencies, and startups.
  • Scalability: You can bring in experts on demand without long-term commitments.
  • Diverse Expertise: From SEO specialists to social media strategists, freelancers bring skills tailored to your business needs.
  • Cost Savings: No need to pay for office space, benefits, or long-term contracts.

Top Digital Marketing Skills to Look For

When hiring a freelance digital marketer, it’s important to identify the specific skills you need. Here are key areas to consider:

SEO & Content Marketing

A well-optimised website and high-quality content can drive organic traffic and improve brand visibility. A freelance SEO and content marketing expert can:

  • Develop keyword strategies to boost search rankings
  • Optimise website content, meta tags, and technical SEO
  • Create engaging blog posts, articles, and landing pages

Paid Advertising & PPC

Running paid campaigns across Google Ads, social media, and other platforms requires expertise to maximise ROI. A skilled freelance digital marketer can:

  • Set up and optimise PPC campaigns for Google Ads, Facebook, LinkedIn, and more
  • Conduct A/B testing to improve ad performance
  • Manage budgets and monitor analytics for better ad spend efficiency

Social Media Strategy & Management

A strong social media presence is key to engaging customers and building brand awareness. A freelance social media marketer can:

  • Develop content calendars and social media strategies
  • Create and schedule engaging posts across platforms
  • Manage community engagement and respond to customer queries

Email Marketing & Automation

Email marketing is a powerful tool for nurturing leads and boosting conversions. A freelance email marketer can:

  • Design and execute email campaigns tailored to your audience
  • Set up automated workflows for lead nurturing and customer retention
  • Analyse open rates, click-throughs, and conversions for continuous improvement

Data Analytics & Performance Tracking

Understanding the impact of marketing efforts is essential for business growth. A data-driven freelance marketer can:

  • Track website traffic, campaign performance, and customer behaviour
  • Use Google Analytics, HubSpot, and other tools to generate insights
  • Adjust marketing strategies based on real-time data

Hiring a Freelance Digital Marketer with The Work Crowd

At The Work Crowd, we specialise in connecting businesses with top freelance digital marketers. Our pre-vetted professionals bring:

  • Expertise across SEO, paid media, content marketing, social media, and analytics
  • Experience working with startups, agencies, and global brands
  • A flexible, cost-effective solution tailored to your needs

We don’t work with hobbyists—our freelancers are experienced professionals from leading agencies, in-house teams, and high-growth startups. They help improve SEO rankings, build engaged online communities, and optimise campaigns for better results.

Need support? Our community team is here to help. Unlike other platforms, we combine tech efficiency with real human support, ensuring quality, trust, and the right freelancer for your needs.

Sign up today and get matched with an expert in minutes.