Competitive and fast-moving, PR and marketing agencies never stand still. With thousands of players in the market, not to mention digital, content and advertising agencies trying to steal your turf, you must constantly evolve to survive.
The pace of change has become even greater in recent years, as clients respond to a volatile business and political climate. This has led to a faster turnover of accounts, an increase in project work and less predictable resourcing needs. Many agencies are increasingly turning to freelancers as a result.
While PR and marketing has always had its fair share of freelancers, the numbers have grown dramatically in recent years, with the ONS identifying around 9,000 across the UK, at least double the number there were in 2011. Here are six reasons why smart agencies are snapping them up: Read more