Interview with Nick Trueman of Digital Workshop

Digital Workshop has kindly been offering our community discounts on their interactive, insightful seminars for the past year.

We decided to have a chat with the founder, Nick Trueman about his inspiration for the business and how freelancers and companies alike can benefit from attending Digital Workshop seminars.

What was a key inspiration for Digital Workshop?
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Five start-up PR stunts to inspire you

Getting your start-up noticed isn’t easy when you’re competing with big brands and big budgets. Sometimes it takes doing something a little bit crazy to cut through the noise.

PR stunts are a fantastic way of capturing the attention of the media and raising the profile of what you do. They don’t have to be expensive, but the best ones are creative, brave, and a little bit shameless!

Here are a few of our favourites to inspire you: Read more

Tricky client issues and how to cope

In an ideal world, all your clients would understand what you do, listen to your advice and be encouraging and appreciative of your hard work and results. But unfortunately, the reality doesn’t always match up to the dream!

Part of being a freelance PR is dealing with different personalities, client challenges and occasional hiccups, accepting these as part of the job. The most important thing is to recognise and address any problems as soon as possible, before they get out of hand.
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Interview with John Gaylor of Cision Small Business

Cision

Cision PR Edition is a fully integrated platform that provides real-time media intelligence to keep you informed, put you in control and help you power your story.

Relevant data and up-to-the-minute information is always at your fingertips whenever you need it most.

The Work Crowd decided to interview John Gaylor, General Manager of Cision Small Business to find out more. Read more

6 reasons why smart agencies use freelancers

Competitive and fast-moving, PR and marketing agencies never stand still. With thousands of players in the market, not to mention digital, content and advertising agencies trying to steal your turf, you must constantly evolve to survive.

The pace of change has become even greater in recent years, as clients respond to a volatile business and political climate. This has led to a faster turnover of accounts, an increase in project work and less predictable resourcing needs. Many agencies are increasingly turning to freelancers as a result.

While PR and marketing has always had its fair share of freelancers, the numbers have grown dramatically in recent years, with the ONS identifying around 9,000 across the UK, at least double the number there were in 2011. Here are six reasons why smart agencies are snapping them up: Read more

10 ways to maximise freelancing dry spells

All freelancers have periods where the work just suddenly disappears. You’ve been rushed off your feet for weeks or months, then all it takes is a couple of clients to cut their budgets, or change their strategy, and suddenly you’re left twiddling your thumbs.

It can be disconcerting, but peaks and troughs of work are a natural part of freelance life. The important thing is not to panic and remember it’s just temporary. Plus, there are plenty of ways you can use the time to catch up on those tasks you usually don’t have capacity for.

Here’s 10 of the best ways to make the most of dry spells:
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Need help marketing your start-up brand?

Starting or running a business isn’t for shrinking violets. You can have the best product or service in the world but if you don’t shout about it, no one will ever know. And it doesn’t take long to realise that your customers won’t magically appear out of nowhere, right? . It’s up to you to know your audience, why they need your product or service, where they hang out and how best to reach and convince them. And unfortunately, it doesn’t happen overnight.

In the early days, it’s all about bootstrapping. You’re pretty much doing it all yourself, on a minimum or non-existent budget, just trying to establish your brand in the market. But you reach a point where you need to take a step up to get help marketing your start-up. For most businesses, this happens when you’ve landed some investment and have a bit more cash to play with – although you won’t be booking that million-dollar ad campaign just yet. Read more

How to approach winning new business

One of the most common questions we get asked by freelancers is how to approach pitching for and winning new business. For many, it’s one of the toughest parts of the job, as you clearly want to impress, but you don’t want to spend so much time on wooing clients that you never make any money! Getting the balance right can be tricky.

You might not be able to read the minds of potential clients, but we’ve got the next best thing. From years of experience matching freelancers and businesses, we’ve built up a good idea of what works and what doesn’t when making an approach. Here’s our top pointers for maximising those precious leads when they come through:

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Media coverage: tips from the pros

PR consultants have seen it all. They are no stranger to adaptation when navigating the media and have years of experience under their belt.

Following our blog, Want to see your business in the media? we asked two of our fantastic freelancers for their personal top tips, expert advice and mistakes to avoid when achieving media coverage for clients.

Howard Bowden, Senior PR consultant and Media Trainer

Is there a common mistake consultants make when trying to get coverage for a client?

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