Matt Phillips is the founder and MD of PPR, a virtual PR agency specialising in the media technology and marketing sectors. This month we spoke to Matt about setting up his virtual agency, the pivotal moments in his career and where he sees the industry going.
Driving business’ growth through digital marketing: Minesh’s story
This month we spoke with Minesh, a B2B and B2C digital marketing consultant who started off in recruitment but crossed over into marketing over 15 years ago. Four years ago he then made the decision to take the plunge and pursue his freelancing dream.
How to secure long-term client relationships as a freelancer?
Variety might be one of the big attractions of freelancing, but constantly jumping between projects has its downsides. Not only does it lack security but it also means you’re also constantly pitching for new business, which can be a huge drain on your time and energy.
IR35: what has changed and how can you prepare?
If you’re a business with over 50 employees or a turnover of more than £10.2m, then how you work with freelancers is about to change. This, as a result of the IR35 rule, also known as the off payroll working rules. Read more
From Medicine to Digital Marketing? James’s story
Here at The Work Crowd, every freelancer has their own unique story to tell. In this month’s issue, we’re putting James Treacher, a Digital Marketing Consultant, in the limelight.
How to brief a freelancer for success
The flexibility of working with freelancers means that sometimes the briefing process can get overlooked.Freelancers are so self-sufficient that it’s tempting to think they can just get on with stuff, with minimal information and guidance. Read more
How can you be more assertive as a freelancer?
Assertiveness is always tricky when you work in a client focused industry. You’re constantly treading a fine line between keeping the client happy and delivering on their objectives, while also standing your ground in terms of your own opinions and expertise. Read more
Creativity & Data: are they foes or a powerful match?
Whether data and creativity are mutually exclusive and somehow opposite, is at the center of a heated debate. Rationality versus irrationality, knowledge versus imagination. But are they truly enemies or do they go hand in hand? Can they exist in a symbiotic relationship? Read more
Saying goodbye – when and how to resign a client
As a freelancer, you spend a lot of time worrying about winning and keeping clients, but not so much thinking about when and how you might want to call it quits. Admittedly, it isn’t a problem that comes up too often – loyal clients are worth their weight in gold after all. Read more