Media coverage: tips from the pros

PR consultants have seen it all. They are no stranger to adaptation when navigating the media and have years of experience under their belt.

Following our blog, Want to see your business in the media? we asked two of our fantastic freelancers for their personal top tips, expert advice and mistakes to avoid when achieving media coverage for clients.

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Risky Business: Interview with Digital Risks

Digital Risks is a new insurance brand, focused entirely on the needs of start-ups and freelancers in the digital and media space.

We spoke to its co-founder, Cameron Shearer, about the drivers behind the business and the risks that businesses and freelancers need to watch out for.

Where did you get the inspiration to start Digital Risks?

I was working for a technical advertising company in Australia when I realised there was a need for a new type of insurance company. Read more

Best co-working spaces for freelancers

Co-working has revolutionised life for freelancers, providing funky and flexible work space, that won’t break the bank. More interesting, inspiring and sociable than a home or private office, co-working can also be good for business, with opportunities for networking and collaboration on tap (not to mention free coffee!)

There are over 150 co-working spaces in London alone and they all appeal to a slightly different crowd. Size and location can have an influence on the vibe and culture of a space, as can the services, support and events on offer. So, it’s important to check which best matches your style and way of working before signing up.

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Want to see your business in the media?

So, you want to see your business in the media?

We all know the feeling. You’re flicking through the latest edition of your favourite trade magazine, or scrolling down the page of a popular start-up blog, when suddenly you spot one of your competitors quoted in an article that is perfect for your target audience. And you’re not in there! ‘Why them?!’ you think, and immediately vow to do something about it.

And you’d be right. Getting your brand into the media – whether that’s through blogs, trade magazines, regional press or nationals (aka the holy grail) – can have massive benefits for your business, whatever your size or the industry you operate in.

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30 Percent Club welcomes our founder

We are delighted that 30 Percent Club has welcomed our Founder and CEO Alice Weightman. Having long been involved in equality initiatives, particularly around gender equality at senior levels in the PR and Communications industry, this only strengthens her commitment to improving gender diversity in the higher ranks of business.

This also follows the launch of the 30% Club GCC Chapter a regional effort of multi sector leaders working regionally towards better representation of women on boards and in senior level positions.

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Questions to ask when interviewing freelancers

There are lots of good freelancers out there, but with a variety of skills, experience and expertise to choose from, finding the right one isn’t always easy. That’s why interviewing a shortlist of candidates before making any decisions is so important, so you have a clear idea who is the best fit for the job.

The right questions ensure you’re both on the same page regarding the requirements of the project, as well as flagging up any potential issues or areas you need to think through in more detail. It also gives you an opportunity to understand how each freelancer works and make sure your styles are compatible.

Here are some key questions to ask:

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Creativity hacks for solo workers

Finding that creative spark can sometimes be tricky when freelancing by yourself. With nobody to invite to a brainstorm, or bounce ideas off, you can sometimes find yourself bereft of ideas and inspiration. Just you, your computer screen and a looming deadline!

That’s why it helps to have a few tricks up your sleeve, to get those cogs whirring when the creative block strikes. We all get stuck in the same way of thinking about clients, topics or issues, and we sometimes need to jolt our brain to think differently.

These simple techniques will give you a cerebral shortcut to new ways of thinking and have the ideas flowing in no time:

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The missing ‘link’ – Linkilaw

Start-ups in early stages of growth can be left vulnerable without the right legal support. That’s why Linkilaw, the legal platform for start-ups, is on a mission to provide expert, affordable advice to young companies.

We had a chat with the team at LinkiLaw to find out more about what inspired the business and how they match fledgling companies to exceptional lawyers.

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5 PR and marketing trends to watch in 2017

No New Year is complete without a bit of crystal ball gazing, where we try our hand at predicting the trends that will shape how we work in the year ahead.

The PR and marketing industries have already undergone enormous changes in recent years, with new technologies dramatically altering the way we distribute, consume and share information, while giving brands a wealth of new channels through which to reach their audiences.

And with the pace of change set to continue into 2017 and beyond, it’s more important than ever to stay ahead of the game and be ready for whatever challenges and opportunities lie ahead.

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