Top tips on how to boost your small business with PR

I am often asked whether PR is really necessary for small businesses or if it is just an extra expense that can be avoided. The truth is that PR is not just for the ‘big boys’ – indeed, it could be argued that a decent strategy for a small business is the difference between success and failure.

However, I am well aware that cost can be an issue when your fledgling business is growing.

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Can’t find the PR talent that you need?

The demand for PR and Communications talent is at an all-time high. According to the ICCO and Holmes Report latest trends, 44% of PR agencies principles cited staff recruitment as this greatest challenge for 2016. According to Hayes recruitment, in the UK 65% of marketer’s plan to increase headcount over the next 12 months, yet 82% expect there to be a skill shortage.

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