In the early days of your business, an individual freelancer is perfect for your marketing and PR needs, giving you top-notch expertise and fantastic results, at the fraction of the cost of a full agency. But as your business starts to scale, and your needs evolve, it’s natural that you’ll be on the look-out for more extensive support.
The default route for many businesses is to say goodbye to the freelance model and instead opt for a full PR or marketing agency, or bring a permanent in house team, that can provide the diversity of skills, manpower and expertise required. But while for some, these are good options, many find this is a big shift from working with one freelancer, often with higher fees attached.
