5 PR and marketing trends to watch in 2017

No New Year is complete without a bit of crystal ball gazing, where we try our hand at predicting the trends that will shape how we work in the year ahead.

The PR and marketing industries have already undergone enormous changes in recent years, with new technologies dramatically altering the way we distribute, consume and share information, while giving brands a wealth of new channels through which to reach their audiences.

And with the pace of change set to continue into 2017 and beyond, it’s more important than ever to stay ahead of the game and be ready for whatever challenges and opportunities lie ahead.

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New Year, New Freelancer

sparkling trails of light drawing out the numbers 2017 in glowing light to welcome in the new year

With 2016 finally behind us, it’s time to focus on the future. And while for many of us, January is the time for giving up chocolate, booze or investing in that gym membership, it’s also a great time to focus on the health of your freelance career. What worked and didn’t in 2016? What would you like to improve or do more of?

We all know that New Years’ resolutions are hard to stick to, so why not look at them more as goals or business objectives for 2017. Setting yourself some ambitious but achievable targets will help keep you motivated for the months ahead, while ensuring you’re progressing and getting the most out of your freelance career.

Short of ideas? Here’s some inspiration to get your started:

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