Starting or running a business isn’t for shrinking violets. You can have the best product or service in the world but if you don’t shout about it, no one will ever know. And it doesn’t take long to realise that your customers won’t magically appear out of nowhere, right? . It’s up to you to know your audience, why they need your product or service, where they hang out and how best to reach and convince them. And unfortunately, it doesn’t happen overnight.
In the early days, it’s all about bootstrapping. You’re pretty much doing it all yourself, on a minimum or non-existent budget, just trying to establish your brand in the market. But you reach a point where you need to take a step up to get help marketing your start-up. For most businesses, this happens when you’ve landed some investment and have a bit more cash to play with – although you won’t be booking that million-dollar ad campaign just yet.