Need help marketing your start-up brand?

Starting or running a business isn’t for shrinking violets. You can have the best product or service in the world but if you don’t shout about it, no one will ever know. And it doesn’t take long to realise that your customers won’t magically appear out of nowhere, right? . It’s up to you to know your audience, why they need your product or service, where they hang out and how best to reach and convince them. And unfortunately, it doesn’t happen overnight.

In the early days, it’s all about bootstrapping. You’re pretty much doing it all yourself, on a minimum or non-existent budget, just trying to establish your brand in the market. But you reach a point where you need to take a step up to get help marketing your start-up. For most businesses, this happens when you’ve landed some investment and have a bit more cash to play with – although you won’t be booking that million-dollar ad campaign just yet. Read more

How to approach winning new business

One of the most common questions we get asked by freelancers is how to approach pitching for and winning new business. For many, it’s one of the toughest parts of the job, as you clearly want to impress, but you don’t want to spend so much time on wooing clients that you never make any money! Getting the balance right can be tricky.

You might not be able to read the minds of potential clients, but we’ve got the next best thing. From years of experience matching freelancers and businesses, we’ve built up a good idea of what works and what doesn’t when making an approach. Here’s our top pointers for maximising those precious leads when they come through:

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