Interview with John Gaylor of Cision Small Business

Cision

Cision PR Edition is a fully integrated platform that provides real-time media intelligence to keep you informed, put you in control and help you power your story.

Relevant data and up-to-the-minute information is always at your fingertips whenever you need it most.

The Work Crowd decided to interview John Gaylor, General Manager of Cision Small Business to find out more. Read more

6 reasons why smart agencies use freelancers

Competitive and fast-moving, PR and marketing agencies never stand still. With thousands of players in the market, not to mention digital, content and advertising agencies trying to steal your turf, you must constantly evolve to survive.

The pace of change has become even greater in recent years, as clients respond to a volatile business and political climate. This has led to a faster turnover of accounts, an increase in project work and less predictable resourcing needs. Many agencies are increasingly turning to freelancers as a result.

While PR and marketing has always had its fair share of freelancers, the numbers have grown dramatically in recent years, with the ONS identifying around 9,000 across the UK, at least double the number there were in 2011. Here are six reasons why smart agencies are snapping them up: Read more

10 ways to maximise freelancing dry spells

All freelancers have periods where the work just suddenly disappears. You’ve been rushed off your feet for weeks or months, then all it takes is a couple of clients to cut their budgets, or change their strategy, and suddenly you’re left twiddling your thumbs.

It can be disconcerting, but peaks and troughs of work are a natural part of freelance life. The important thing is not to panic and remember it’s just temporary. Plus, there are plenty of ways you can use the time to catch up on those tasks you usually don’t have capacity for.

Here’s 10 of the best ways to make the most of dry spells:
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