How exactly does The Work Crowd help scale businesses? It’s all to do with our amazing network of over 1500 professional vetted freelancers who work across Marketing, Communications, PR, digital and design.
Alice Weightman, CEO & Co-founder of The Work Crowd and our sister company Hanson Search recently sat down with Colin Byrne, UK and EMEA CEO of Weber Shandwick, you can read the first installation where they discuss diversity in the PR industry. Moving forward, Alice gains Colin’s perspective on the very important issue of how we can get more women in top PR jobs.
Start-ups and growing businesses have so many moving parts, that you can get too bogged down in the ‘what’ and the ‘how’, without thinking enough about the ‘why’. But when you’re operating in a competitive market (and let’s be honest, most of them are!), communicating why you’re in business and why customers should buy from you, can be the difference between success and failure. And that all comes down to clearly defining your brand positioning.
There is always an element of risk when making the decision to leave your desk job and take a step into the freelance world, but the opportunity to manage your own destiny and control your work life balance is worth it for many of us. It should come as no surprise then that the number of us working independently has grown 46% since 2008, and it’s still rising!
Just like Marmite, freelancing tends to split opinion, between those who see it as a dream career, and those who can’t think of anything worse! Plenty of people think they have an idea of what a freelancing career is like – the good and the bad – but, as any freelancer will tell you, the reality is full of surprises.
If you didn’t know already, The Work Crowd and the PRCA are celebrating a year of working together in partnership to benefit the freelance PR community.