Ah, admin. It’s one of the trade-offs we freelancers make in return for flexibility. When you’re employed by a company, HR and Accounts take care of all your admin for you. Not so when you strike out on your own.
Influencer marketing is on the rise globally and for good reasons. Between the launch of the GDPR adding customer communication barriers and nearly 90% of consumers trusting online peer reviews more than traditional advertising, it’s no wonder marketers are looking at external influencers for a direct line to customers.