I am often asked if PR is really necessary for small businesses or if it is just an extra expense that can be avoided. The truth is that PR is not just for the ‘big boys’. It could be argued that a decent strategy for a startup is the difference between success and failure.
Maybe you’ve never hired a freelancer. You have a big deadline looming, and you’re stressing about getting the job done on time. Everyone is suggesting you hire some freelance help, but where do you begin? If you have any reservations or questions about working with freelancers, follow my five top tips.
The festival of creativity in Cannes has just shut its doors for 2015 after what was another bumper year. The Croisette was packed and the parties were louder than ever. Continuing our future of work series, I wanted to look at how the PR industry faired this time and whether it is finally showing its light from under the proverbial bushel.
How wise budgeting will see you through those scary times. Continuing our ‘Future of Work’ series, I wanted to explore one of the more frightening sides of freelancing. Many people want to take the plunge and move to a self-employed status, but are reluctant to leave behind the safety and security of a full-time, salaried position.