Corporate Social Responsibility –what it is, what it does and who needs to know about it has transformed over the last decade. Long gone are the days of companies simply signing checks to charities or sponsoring events. Far from being just a box-ticking, PR exercise, for many businesses, it now feeds into their wider strategy.
All posts by The Work Crowd
Applying for a mortgage? What do lenders look like?
When it comes to buying your first home, there are a whole host of things to think about – from where you want to live and what sort of property you want to buy, through to how much you can afford to borrow.
Planning your PR strategy for 2019
2019 is looming, and before you put your feet up and dive headfirst into the Christmas chocolates, you need to get prepared for the year ahead.
A Christmas wish list for PR pros
It’s that time of year again, which means along with putting the tree up and hitting more wine bars than usual, you’ll also be receiving a string of messages, emails and phone calls from your nearest and dearest, asking what YOU would like for Christmas.
This is how we want to represent Public Relations
Is public relations having a crisis of confidence? Is it time to integrate other disciplines or can we remain PR purists?
Fostering a culture of entrepreneurialism with freelancers
Flexible, freelance working is big business. Approximately two million people in the UK operate as ‘independents’ and between 2008 to 2016 the number of working mothers working freelance went up 79%.
Freelancers shaping the future of healthcare PR
All eyes are on the world of healthcare PR and it’s no surprise given the developments that have taken place over recent years.
Digital PR metrics to track to show your value
The challenge of how to measure PR value has plagued the industry for years. As a discipline that deals in brand and reputation, we often have few solid metrics to work with. Unlike more direct forms of marketing, you can’t easily work out who’s seen what, how they felt about it or most crucially, whether they took any action as a result.
Raising your brand through thought leadership
Embark on a PR campaign and chances are you’ll hear the word ‘thought leadership’ thrown into conversation before too long. And if you’re not acquainted with the term, it probably sounds like yet more annoying and unnecessary business jargon. However, it’s actually a more esoteric (and nobler!) concept than that.