Interview | 05 Jan 2018

Crafting powerful stories-Louisa's story

Posted in Freelancer, Motivation & inspiration, Freelancer's stories, Interview,

Every month we take the opportunity to showcase one of our freelance members who's working through The Work Crowd and building award-winning campaigns. This month’s freelancer spotlight is on Louisa a Senior Communications and PR professional.


We spoke to Louisa to better understand how she helps businesses achieve their business goals, her areas of expertise and the benefits she feels she brings to business from working with a freelance professional like herself.

Louisa, can you tell us more about the type of organisations you work with?

“I have had over ten years experience in government and third sector communications and have been privileged to work in fast-paced press offices and lead communications for some high-profile campaigns. Irrespective of the industry sector, I essentially work hard to make noise about issues which matter in the press. First and foremost I help people and organisations tell powerful stories through the media to bring about change."

So which are the ‘stand out’ campaigns you have worked on?

"I was proud to be part of the small team who led The Duke and Duchess of Cambridge and Prince Harry’s Heads Together campaign last year, which aimed to change the conversation on mental health. From launching the 5p plastic bag charge to encourage people to use less plastics when working for Sir Nick Clegg, to a project, recording the testimonies of Holocaust survivors to show future generations where hatred and prejudice can lead. I've been lucky to work on some really diverse projects."

That does sound exciting! So, what are you currently working on?

"Most recently I've been working with a range of civil-society groups to promote, celebrate and strengthen the positive voices and stories from ethnic minority communities here in Britain and abroad. Through The Work Crowd, I am project managing a communications training programme helping to enable civil-society groups to better communicate about their work. I have really enjoyed using my experience to personally devise and deliver some of the training sessions on PR and messaging.”

What do you believe the benefit of hiring freelancers over traditional methods are?

The beauty of a freelancer is that they can give an outsider’s perspective, with an honesty that is hard to unearth when a team has been working hard at an issue or project for some time. Freelancers can be drafted in last minute to provide extra resource, add a skillset to a team, or suggest ways around stumbling blocks when a project isn’t running smoothly. I think they’re excellent value for money too- they tend to give their all when working in bursts of short-term activity.

Any last words for The Work Crowd?

Work Crowd is building a community of trusted professionals who are passionate about what they do and proven to deliver in their field. I found my last contract through the site and it’s a great place to turn when you’re looking for exciting work with well-established clients.

Do you have a campaign you need help with? Looking to hire someone with Louisa’s expertise or similar?  register today or post a project!

Louisa’s experience spans

  • Brand and social media strategy
  • Campaign planning and event management
  • Media relations and media training
  • Crisis and reputation management
  • Copy writing and editing

Drop us a line at and talk to one of our dedicated Account Managers to discuss your business or organisations needs today.


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