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Cracking the German Market: Why Brands Are Hiring Local Freelance Talent
At The Work Crowd, we're seeing more and more international agencies and brands looking to break into Germany and the wider DACH region (Germany, Austria and Switzerland). Whether they're launching a product, entering a new market, shaping their communications strategy or engaging with policymakers, their briefs share one common thread: they want local, German-speaking talent who knows the region from the inside and can cover it as a whole....