PR and Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop a big idea that’s really going to have an impact, it’s not just about creativity. Now, the winning formula is creativity + data.
It’s an exciting moment when your business makes it through the start-up phase unscathed. However, the next stage of scaling presents its own set of unique challenges. You can only grow as large as your resources permit and whilst a single freelancer may have been more than sufficient for your marketing and PR in the early days, you’re now ready for more extensive support.