This month we interviewed PR Specialist & Publisher, Jennifer Nash. Jennifer has been freelancing since 2016 and shares her experience with The Work Crowd Platform, why and how she offers her clients a rounded skill set and gives her advice for aspiring PR freelancers.
Tell us a bit about what you do?
I’m a publicist, helping clients increase their visibility as Thought Leaders by representing them and reaching out to the media on their behalf.
How long have you been a freelancer?
I have been a Freelancer since 2016.
Why did you decide to go self-employed?
I like the flexibility to carve out my own schedule while having enough time for family and volunteering for projects and causes am passionate about.
How has The Work Crowd helped you as a freelancer?
The Work Crowd has helped me reduce the time I’d spend in Business Development by sending me leads directly. Also amazing to have a system in place that helps me to run my own business; including templates which helps me keep organised.
You specialise in PR but also have experience across social media and marcomms, how would you say your background in publicity has helped you gain this rounded experience and how can brands benefit from this approach?
It was very intentional for me to have a rounded experience and set of skills; because specialising in PR using publicity tactics as a backdrop; means I can offer clients a more nuanced marcomms approach in form of Digital PR (which includes social media and other digital services aka non traditional PR) to maximise the brand’s reach to their target audience. This approach benefits them by increasing their share of voice and often leading to increased market share.
What kind of clients/projects have you worked on through The Work Crowd?
I have worked with a larger global integrated agency who have reached out to me to fill either skills or human resource gap. Meaning when a larger agency is short staffed or need to extend capacity of their internal PR team; they’ve reached out to me to offer them support on specific projects on an ongoing basis. As such I’ve ended up working on a diverse number of projects, with focus on my specialty in Sustainability PR and Social Impact comms.
What one piece of advice would you give to a new PR and comms freelancer?
While it’s tempting and understandable for one to want to be a generalist PR professional when you’re starting out; I’d advise a new PR and comms freelancer to be focused on one or two subject matters they’re passionate about asap and niche down into that vertical. This will help them not only be excellent at delivering results for their clients but also will help them build a constant and reliable relationship with a media contact list they can reach out to often. That’s a win-win for all.
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