Article | 25 May 2022

Freelancers on Freelancing with Janine Maxwell, Communications Consultant

Posted in Freelancer, Top tips, Tools & Advice, Freelancer's stories,

‘Freelancers on Freelancing’ is our latest series in which our freelance community share insights on how they operate, charge and the tools they use for a successful freelancing career. 

1. What’s your area of expertise?

Corporate and B2B PR. I work across various sectors but specialise in sustainability (from food to fashion) and workplace issues.

2. When did you start freelancing?

February 2017. I had to look that up! I did a few contracts at first and gradually built up a small portfolio of clients.

3. How do you get new clients?

Mainly referrals and The Work Crowd.

4. How do you charge? (Project/Day/hourly?)

It varies according to the client and brief.

5. What tools could you not live without as a freelancer?

I’d be lost without my iPhone – I rely on it for everything from business banking to news monitoring. I also love Ace Media for analysing coverage and producing professional-looking coverage books.

6. How do you keep in the know about the latest industry trends?

Twitter (I have many lists!), alerts from the key publications in my clients’ industries and chatting to the agencies I partner with.

7. What services are your clients asking for in 2022?

Thought-leadership, copywriting and international PR. I focus on the UK but also support clients in the UAE and Europe.

8. What skills do you think will be most in-demand this year?

An understanding of ESG (Environmental, Social & Governance). It isn’t new, but brands are coming under increased scrutiny. Also, employer branding. The competition for talent is fierce, and companies with an authentic employer brand will have an edge.

9. What’s your top tip to maintain happy clients?

Aside from having a clear plan, objectives and KPIs, open, regular communication is vital. It’s the best way to know what’s going on within the business, share ideas and address any issues as they arise.

10. Describe freelancing in one word