Posted in PR and Communications, Marketing, Alice’s Blog,
We want to hear your thoughts! In 2012, our gender balance study looked into the impact of maternity leave on the communications and marketing services industry. The results were astonishing...
Nearly two thirds (62%) of female employees felt they would be discriminated against if they became pregnant and almost half (49%) faced difficulties when they returned to work after giving birth.
What’s more, 49% of women surveyed were considering seeking employment elsewhere should employers fail to address these issues fairly.
The report highlighted the clear need for change within the industry and for honest and open conversations about how to balance the requirements of businesses against the needs of the employee.
As such, we held a strategy discussion comprising ten senior industry heads, with the aim of developing practical solutions to inspire both employers and employees to drive positive organisational change.
Together, we came up with a code of best practice that recommended:
The more voices that are heard, the better able we are to both champion best practice and understand what still needs to change in order to see greater gender equality in the industry.