The challenge of how to measure PR value has plagued the industry for years. As a discipline that deals in brand and reputation, we often have few solid metrics to work with unlike more direct forms of marketing.
Embark on a PR campaign and chances are you’ll hear the word ‘thought leadership’ thrown into conversation before too long. And if you’re not acquainted with the term, it probably sounds like yet more annoying and unnecessary business jargon.
When it comes to ensuring the success of your business, your brand’s PR strategy can make all the difference. At the very least, you need to ensure you have a strong clear communications plan in place to make sure your target audience knows that you and your product or service exists.
With a digital revolution across B2B Businesses and in particular in enterprise banking thanks to financial technology, the number of Fintech companies are growing exponentially throughout the UK, challenging the status quo.
You have an amazing product to launch to market! Having spent a huge amount of time, love and passion getting your product ready, the next challenge is how to build brand awareness, engage your potential customers and make sales!
Rugby fashion brand for men, women and children, Eden Park was established in 1987 in France. Florent, UK business development manager of the global fashion brand, has been operating for over 15 years in the UK. Florent came to The Work Crowd to refresh their social communications. Read more
Written communications are a vital part of any business, particularly in the digital age. Websites, blogs, email marketing, product copy: there are a whole host of areas where you need some good old-fashioned words to engage your audiences.