The most common ways to monetize a corporate blog are via advertisers’ ads, promoting your product/service, premium membership, display advertising and affiliate advertising.
Advertisers pay you to place ads within specific posts, you can advertise your product or service, and you can charge your community.
![Why should Companies BLOG new design](http://theworkcrowd.com/wp-content/uploads/2015/02/Why-should-Companies-BLOG-new-design.jpg)
Affiliate advertising – add affiliate links and online merchants to your content.
Premium membership – charge your community to access parts of your content.
Popular
- 77% of internet users read blogs = 329 million per month
- 23% of total time on the internet is spent on blog
Effective communication
- +67% more leads generated by B2B companies
- +97% more inbound links
- +126% more leads generated by small businesses
- 37% of marketers consider blogs as the most important type of content marketing.
- 70% of consumers learn about a company through articles rather than ads
- 90% of consumers find customer content useful
- 82% enjoy reading relevant content from a blog
- 60% of consumers think positively about a company after reading their blog because ‘Interesting Content’ is one of the top 3 reasons people follow brands.
Monitor your blog: Content:
- Publish frequently – at least once a week
- Clear philosophy – the editing process should not take long
- Varied perspectives – open your blog to a wider audience
- Balance the old with the new – revitalize and attract consistent readers
Promotions:
- Good domain name – think about relevant keywords, brand name
- Cheap 7 reliable hosting solution – rackspace start-up program, WordPress.com
- Use SEO techniques – keywords, sitemaps, meta descriptions... or call an expert
- Relevant advertising
- Affiliate programs – same field or sector than yours, must be relanted
- Use the social networks – Facebook, Twitter, LinkedIn
- Check your statistics – WordPress tools, Google Analytics, SimilarWeb...
Dedication:
- Develop a comment policy – develop a transparent and consistent protocol regarding the treatment of comment
- Deepen existing customer relations – convert your readers into your community
- Build a starting audience – take advantage of your social shere to create the buzz
- Market services to readers – identify your users’ profiles to have appropriate strategies for each one
Now, who are you? The corporate
- 8% of blogs
- 70% Share experience
- 61% Gain professional recognition
- 52% attract new clients
The entrepreneur
- 13% of blogs
- 76% Share experience
- 70% Gain professional recognition
- 68% attract new clients