Intergenerational Working in Communications Teams

New research from The Work Crowd and Hanson Search, based on insights from over 200 senior communications leaders

For the first time teams may span up to five generations. Progression is increasingly determined by contribution and impact rather than simply time spent in a role. However, workplace behaviours do not change overnight. Intergenerational working is no longer just a DE&I conversation but a growing leadership and organisational issue. This 2026 report from The Work Crowd and Hanson Search compiles insights from over 200 senior communications leaders on managing intergenerational teams.

Key Findings from the 2026 Communications Report

Insights from over 200 senior communications leaders reveal how organisations adapt to intergenerational team dynamics.

Key findings include:

• 87% work in or manage intergenerational communications teams
• Skills and experience remain the most important hiring criteria
• Nearly half of respondents report experiencing age-based stereotyping
• Many organisations believe more could be done to strengthen intergenerational culture

These findings confirm that intergenerational communications teams are established within the communications industry.

What You’ll Learn from the 2026 Communications Report

• A benchmark for how organisations are evaluating communications talent and experience across generations
• Insight into where age bias most commonly appears in communications careers and consulting opportunities
• Practical approaches to mentoring, knowledge sharing and cross generational collaboration
• A framework for building communications teams that value contribution, expertise and perspective rather than age

About the Research

This 2026 communications report is a joint initiative by The Work Crowd and Hanson Search. We thank the senior communications leaders who shared their insights. The Work Crowd connects organisations with experienced freelance, fractional, interim and advisory communications professionals, helping teams strengthen capability and navigate change.

Hanson Search is a global executive search and talent advisory firm that helps organisations hire leaders who drive revenue growth, protect reputation and manage risk. For more leadership and hiring insights, visit the Hanson Search report page.

Strengthen Your Intergenerational Communications Team

If you are building team capability or seeking flexible expertise to support change, we welcome a conversation.

Get in touch

Get in touch at hello@theworkcrowd.com.