Applications closed
Posted Date: 07/07/2026
Industry Sector: Marketing
Location: United Kingdom
Market Experience: United Kingdom
Contract Length: Longer than 6 Months
Salary: To agree
A specialist reputation, risk and crisis advisory firm is looking for an experienced marketing leader to join on a fractional basis, initially around two days a week, to build the next stage of its commercial growth.
This firm advises organisations facing complex reputational challenges across sectors including healthcare, education, insurance, legal services, charities and the public sector.
The business has grown organically through referrals and long-term relationships and now has an annual turnover of approximately £1.4 million. It has a strong reputation in its markets and a clear business strategy for its next phase of growth, but marketing capability has not kept pace with the rest of the business.
This is not a lead generation role, and it is not about simply managing marketing activity. The business strategy is already established. What is needed is an experienced marketing leader who can translate that strategy into a coherent commercial marketing function.
The business currently lacks many of the marketing fundamentals that a growing firm like this should have. The right person will be able to think strategically and also roll up their sleeves to build capability from the ground up.
You will have held a senior marketing leadership role within a professional services, consultancy, advisory or knowledge based business. This might have been as a:
You are likely to have come from a firm such as:
Experience of founder-led businesses and scaling organisations from around £1m to £5m plus turnover would be particularly valuable.
Consumer marketing experience alone is unlikely to be sufficient. You should understand how professional services firms win work through reputation, expertise, relationships and thought leadership.
Above all, you will be commercially minded, enjoy working alongside founders, and be pragmatic rather than theoretical. You should be equally comfortable operating at strategic and operational levels.
This is envisaged as an initial fractional engagement of two days a week, with flexibility depending on the individual and the needs of the business. The assignment is likely to begin with a strategic review, followed by hands-on implementation and ongoing support.
The objective is not simply to improve marketing activity, but to build a sustainable marketing capability that supports the next phase of the business's growth.
How many days a week is this role?
It is envisaged as around two days a week initially, with some flexibility depending on the individual and the needs of the business.
Is this a lead generation role?
No. The business strategy is already established. This role is about building the marketing function and capability needed to deliver it, not generating quick leads.
What sector experience is needed?
Experience in professional services, consultancy, advisory or another knowledge based business is essential. Consumer marketing experience alone is unlikely to be sufficient.
What size of business is this?
The business has an annual turnover of approximately £1.4 million. Experience scaling businesses from around £1m to £5m plus turnover would be particularly valuable.
To apply or find out more about this role, please contact The Work Crowd.