Role Summary
MyOva is looking for a talented Ad Creative Designer to join us on a freelance basis, creating scroll-stopping visual content for paid social ads (Meta, TikTok) and supporting email marketing design in Figma. This is a hands-on, fast-paced role for a designer who understands performance-driven creative and can turn briefs into polished, on-brand assets quickly.
You'll work closely with our marketing team to bring campaigns to life — from ad creative that converts to clean, well-structured email templates — while helping shape how MyOva shows up visually across every touchpoint.
Key Responsibilities
- Design high-performing ad creative for paid social campaigns (Meta/Facebook, Instagram, TikTok), including static and video/motion assets
- Build and edit email creative in Figma, ensuring designs are structured for easy handoff to email platforms
- Translate marketing briefs and campaign goals into visually compelling, conversion-focused designs
- Iterate quickly based on performance data and stakeholder feedback (e.g., swapping angles, refreshing creative for ad fatigue)
- Maintain and apply MyOva's brand guidelines (colour palette, typography, tone) consistently across all creative
- Support ad hoc design tasks — social graphics, presentation slides, one-off marketing assets, landing page visuals, etc.
- Organise and manage design files/assets in a clear, reusable system (templates, brand kits)
Required Skills & Experience
- Proven experience designing paid ad creative for Meta and/or TikTok (portfolio required)
- Strong working knowledge of Figma, including component/template systems
- Solid understanding of performance marketing principles — what makes creative convert, not just look good
- Experience designing for email (templates, modular layouts)
- Ability to work independently, manage own time, and turn around briefs quickly
- Strong eye for typography, colour, and layout within brand guidelines
- Comfortable receiving performance feedback (CTR, ROAS, etc.) and adapting creative accordingly
Preferred Qualifications
- Experience in health, wellness, or DTC/e-commerce brands
- Experience working with founders or lean marketing teams (fast turnaround culture)
- Familiarity with meta and TikTok's creative/affiliate ad formats specifically
- Interest in or sensitivity to women's health/wellness space (a plus, not essential)
What MyOva Offers
- Flexible, remote freelance arrangement
- Direct collaboration with founders and marketing leadership — real ownership over creative output
- Opportunity for ongoing/recurring work based on performance and fit
- Being part of a mission-driven brand supporting women's hormonal health
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