We’re a London-based chocolatier looking for an experienced freelance Digital PR specialist to increase our visibility through high-impact editorial coverage, media outreach, and strategic backlink acquisition.
The goal is to secure relevant, high-authority media placements that strengthen our online presence - including getting our brand featured in key London chocolate, food, gifting, and lifestyle round-ups that appear prominently in Google search results.
Key Responsibilities
- Develop and execute a focused Digital PR strategy to increase brand visibility and online authority
- Secure editorial placements in high-value publications, particularly:
- “Top 10 London chocolates” and best chocolate shop lists
- London food and lifestyle round-ups
- Gift guides and seasonal features
- Luxury, hospitality, and consumer publications
- Identify and pitch relevant story angles to journalists, editors, and content teams
- Build relationships with UK media contacts to generate consistent coverage opportunities
- Secure high-quality backlinks through earned media placements and editorial features
- Strengthen the brand’s presence across search-led editorial content through relevant third-party mentions
- Track coverage secured and demonstrate impact through measurable results
What we’re looking for
- Proven experience delivering successful Digital PR campaigns, ideally for food, luxury, retail, or lifestyle brands
- A strong track record of securing editorial coverage and inclusion in competitive “best of” lists
- Existing relationships with relevant UK journalists, editors, and publications
- Demonstrable experience improving brand visibility through earned media and backlinks
- Understanding of how editorial coverage influences online visibility and search performance
- Ability to work independently and deliver tangible results within a 3-month timeframe
Please note: Proven results are essential. We are looking for someone who can demonstrate previous success securing high-value editorial placements and improving online visibility for brands.
If this sounds like the right fit, we’d love to hear from you.