We need a freelance digital PR specialist to pitch a data-driven health story to journalists and publications in the mental health, psychology, and neurodiversity space.
The story: We've published the largest independent analysis of adult autism screening data ever made publicly available — 100,968 completed RAADS-R tests with full statistical analysis, score distributions, percentile tables, and a proprietary scoring framework. The article is written, reviewed by a Chartered Clinical Psychologist, and ready to publish on our site. We need someone to get it covered.
The data angle (pick from or combine):
- "What 100,000 autism screenings reveal about undiagnosed adults" — 81% score above the clinical threshold, suggesting massive unmet diagnostic need
- The community average score sits exactly between the clinically diagnosed and non-autistic groups from the original validation study — a population that suspects autism and is overwhelmingly correct
- One third of all test-takers score in ranges that clinical guidance considers strong evidence for diagnosis, yet most are not in any assessment pathway
- The dataset is 130x larger than the original clinical validation study
What we need:
- 5-10 placements on topically relevant publications (health, psychology, neurodiversity, mainstream news health desks)
- Target publications: Guardian health/society, Independent, BBC News health, Metro, Huffpost UK, PsychCentral, Healthline, Verywell Mind, Neurodiversity Media, ADDitude Magazine, specialist autism publications, or equivalent-quality outlets
- Each placement should include a followed link back to the article on our site (neurodirect.co.uk)
- We are not looking for generic blogger outreach, niche edits, or syndicated content. We want genuine editorial coverage from journalists who cover health or neurodiversity
About us:
NeuroDirect is a UK-based neurodivergence screening platform. We host the most-used independent RAADS-R autism test online, with over 100,000 completed screenings. Our audience is primarily US and UK adults exploring whether they might be autistic. Domain Authority is currently 16 — this campaign is specifically to build authority through topically relevant, high-quality coverage.
What we'll provide:
- The full article with all data, tables, and statistical analysis
- A summary/press release version if needed
- Expert commentary from our clinical reviewer (Dr Neil Drew, Chartered Clinical Psychologist)
- Any additional data cuts or angles you need from the dataset
Ideal candidate:
- Track record of earning editorial placements in health, psychology, wellness, or science publications (not blogger outreach)
- Existing relationships with health desk journalists at UK and/or US publications
- Experience pitching data stories or research findings
- Portfolio showing real coverage in recognisable publications
Budget: £2,000-4,000 for the campaign (negotiable for the right person with strong health media connections)
Timeline: Campaign to run over 4-8 weeks from brief
Ongoing potential: If results are strong, we'll run one campaign per quarter with new data angles from the growing dataset