Location: Birmingham / West Midlands
Arrangement: Freelance, approximately 2 days per week
Initial term: 3 months paid trial, with a view to an ongoing appointment
Remuneration: £250–£300 per day, depending on experience, with the opportunity to earn an additional performance-related bonus
We are looking for a dynamic, experienced and commercially astute individual to take ownership of Medusa Lodge's marketing, promotions and customer acquisition activity.
The primary objective is to increase footfall, develop new sources of business, generate VIP and group bookings, and deliver measurable revenue growth.
This is a hands-on, outward-facing role requiring someone with the confidence, personality and initiative to identify opportunities, develop relationships and turn ideas into tangible commercial results.
We are particularly interested in candidates who understand the Birmingham hospitality, nightlife and events market and have a proven ability to generate business.
The Person
We believe the right character and approach are fundamental to success in this role.
The successful candidate will be:
- Confident, engaging and personable, with strong communication and relationship-building skills.
- Proactive, entrepreneurial and self-motivated, with a track record of identifying opportunities and delivering results independently.
- Commercially focused, with a clear understanding of customer acquisition, revenue generation and return on marketing investment.
- Well-connected and knowledgeable about Birmingham's hospitality, nightlife, entertainment and events scene.
- Creative and resourceful, able to develop effective campaigns and promotions within a sensible budget.
- Experienced and credible, comfortable dealing with business owners, venue managers, hotel operators, event organisers and corporate contacts.
- Hands-on and accountable, willing to take responsibility for both planning and implementation.
Relevant experience in hospitality, nightlife, leisure, events, promotions or customer acquisition is important. We would particularly welcome candidates who can demonstrate previous success in increasing venue footfall, bookings or revenue.
Key Responsibilities
- Customer Acquisition & Footfall -Develop and implement targeted promotional activity to increase paying customer numbers, particularly during quieter trading periods.
- NEC Exhibitions & Birmingham Events - Identify commercially attractive exhibitions, conferences and major events. Develop campaigns and relationships to attract exhibitors, delegates and visitors to Medusa Lodge.
- Partnerships & Business Development - Establish and maintain productive relationships with hotels, concierges, taxi operators, event organisers, promoters, group-booking companies and other relevant partners.
- VIP & Group Bookings - Develop opportunities to increase VIP bookings, private parties, group visits and repeat business.
- Digital Marketing & Brand Development - Oversee and improve the venue's online presence, including website effectiveness, Google visibility, social media and targeted digital campaigns, coordinating external specialists where necessary.
- Customer Retention - Develop initiatives to encourage repeat visits, strengthen relationships with regular customers and build an effective, consent-based customer database.
Performance & Accountability
Success will be measured primarily by commercial outcomes:
- Increased paying customer numbers and footfall.
- Growth in VIP and group bookings.
- New and productive commercial partnerships.
- Measurable revenue attributable to marketing activity.
- Effective management of promotional expenditure and return on investment.
We would expect concise weekly reporting, clear priorities and a proactive approach to identifying opportunities for growth.
Remuneration & Incentives
We envisage an initial commitment of approximately two days per week, with flexibility depending on the demands of the role.
Alongside the agreed day rate, we would be open to introducing a performance-related bonus structure linked to agreed commercial targets, rewarding demonstrable customer and revenue growth.
We see this as an ongoing opportunity for the right individual, with the potential for the role and remuneration to develop as the business grows.
If this sounds like a good fit, we would love to hear from you.