At VIIITAL we want to support longevity. We have developed a unique supplement for ageing and older adults targeted on boosting protein intake with genuine benefit. We are driven by evidence and have over 10 years of research to support our flagship product.
We are looking for a marketing specialist to manage our direct-to-consumer advertising campaigns. This role will suit someone who can combine strong commercial awareness with creative instinct, helping to shape our activity in a way that resonates with our target audience and ultimately develops our customer base.
The successful candidate will be confident and experienced working across advertising, social media, and product marketing. This is an excellent opportunity for a well-rounded marketer who enjoys working in fast-moving consumer environments and can bring fresh thinking to a brand focused on engaging with health and lifestyle-led audiences.
Scope of Work
- Develop and execute a DTC marketing strategy.
- Lead customer acquisition campaigns, initially focusing on Meta.
- Create and manage engaging marketing content.
- Plan, launch and optimise paid social campaigns.
- Help build brand credibility and trust with the target audience.
- Recommend additional marketing channels as the business grows beyond social media.
- Provide strategic marketing guidance while remaining hands-on with delivery.
Key Requirements:
- Strong DTC and consumer marketing experience.
- Has experience growing early-stage or startup brands.
- Is confident managing paid social campaigns, particularly Meta.
- Has experience creating marketing content and developing campaigns.
- Understands customer acquisition and brand building within consumer health, wellness, nutrition or lifestyle sectors (highly desirable).
If this sounds likea good fit, do get in touch with a copy of your portfolio.