About our client
Our client is a UK mortgage fintech helping homeowners pay off their mortgage faster and save thousands in interest.
They are growing fast and scaling paid acquisition aggressively across Meta, TikTok, Google and Apple Search Ads. This role owns two of their biggest channels.
The role
You'll own and run the Meta and TikTok ad accounts end to end - strategy, structure, optimisation and scaling. This is a hands-on specialist role, not oversight: you're in the accounts, making the calls on what to scale, kill and test.
You'll work in a tight feedback loop with the freelance Creative Strategist and Head of Growth. Paid performance drives the creative pipeline - you spot what's working (and what competitors and trending formats are doing), and you brief that insight straight into creative testing.
What you'll do
- Own and optimise the Meta and TikTok ad accounts - structure, budgets, bidding, audiences and scaling toward target CPA
- Contribute to a disciplined creative testing programme; help decide what to test, promote and kill based on performance
- Stay on the pulse of competitor ads and trending formats, and translate that into clear creative briefs for the Creative Strategist
- Work closely with the Head of Growth and Creative Strategist in a fast, iterative feedback loop
- Report on performance clearly - what's driving results, where the opportunity to scale is, and what's next
What we're looking for
- Proven track record managing significant Meta and TikTok spend, ideally for a consumer app, fintech or DTC brand
- App marketing is essential
- Strong grasp of app/performance metrics - CPA, CPI, ROAS and comfortable optimising to a strict CPA target
- Sharp creative instinct: you know what makes a paid ad convert and can brief creators and strategists
- Self-sufficient, opinionated and fast - you make decisions and own outcomes
- Fintech or regulated-industry experience a plus (financial promotion compliance awareness welcome)
The details
- Freelance/contract, remote (UK-based)
- 2.5 days/week initially while processes are built out, moving to ~1.5 days/week once things are running smoothly
- Reporting to the Head of Growth
- Start: ASAP
How to apply
To apply for this role, please contact The Work Crowd.