Project Overview
We are launching a new cocktail bar in London in April and are looking for an experienced PR freelancer to support the launch campaign and secure media coverage around the opening. The focus will be on generating awareness, securing relevant press coverage, and helping position the venue as a must-visit cocktail destination for the summer season.
Key Objectives
- Generate strong media coverage in lifestyle, hospitality, and London-focused publications.
- Build buzz around the opening and early weeks of launch.
- Position the venue as one of London’s key destinations for drinks and social occasions.
Scope of Work
The PR freelancer will support the launch through:
- Developing and refining the launch press release.
- Proactive media outreach to secure launch coverage, listings, and features.
- Pitching the venue to journalists, editors, and relevant influencers.
- Coordinating media visits and press attendance at the launch event if applicable.
- Supporting with follow-ups and managing incoming press enquiries.
- Monitoring and reporting on coverage achieved.
Deliverables
- Finalised press release.
- Targeted media list.
- Outreach to relevant journalists and media.
- Secured press coverage and listings where possible.
Ideal Candidate
- Strong experience in hospitality, food & drink, or lifestyle PR.
- Existing relationships with UK media and London lifestyle publications.
- Proven track record securing coverage for venues, bars, or restaurant openings.
If you have relevant PR experience in hospitality or venue launches, do get in touch.