Role Overview
We are looking for a senior freelance PR consultant to support a growing client base operating at the intersection of commodities (gold, silver, alloys) and digital asset tokenisation.
This role requires a specialist who can translate complex financial and technological concepts into compelling, credible narratives for UK and international media, with a particular focus on thought leadership and reputation building.
Key Responsibilities
Strategic PR & Positioning
- Develop and refine a clear narrative platform around tokenised commodities
- Position spokespeople as credible voices on:
- Gold and safe-haven investing
- Tokenisation and digital assets
- The evolving macroeconomic landscape
Thought Leadership & Content
- Create op-eds, commentary and reactive insights, and have strong contacts in the top tier UK media (e.g. City AM, FT Adviser, Telegraph Money)
- Identify and newsjack relevant moments:
- Gold price movements
- Geopolitical developments
- Regulatory updates
Media Relations
Nanage relationships with:
- Tier-one financial and business media (FT, Bloomberg, Reuters)
- Personal finance and investor press
- Select crypto / digital asset titles
- Secure high-quality coverage, interviews and commentary placements
Campaign Delivery
- Lead press office activity for announcements and launches
- Advise on messaging around credibility, trust and transparency
- Support integration with wider marketing or investor communications
Required Experience
Essential
- Strong background in financial services, capital markets or commodities
- Proven experience working on complex or technical subject matter
- Established relationships with UK financial and business media
- Demonstrable experience delivering thought leadership-led PR campaigns
Highly Desirable
Experience in digital assets, blockchain or tokenisation
Understanding of:
- Gold and precious metals markets
- ETFs, asset-backed products or alternative investments
- Experience working with founders, fintechs or scale-ups
Profile We’re Looking For
- Commercially minded and able to connect macro trends to media narratives
- Confident translating technical detail into clear, consumer-relevant messaging
- Comfortable operating at both strategic and hands-on level
- Credible with senior stakeholders and journalists alike
Engagement Details
- Initial short-term contract, with potential to extend
- Flexible working model (remote + London-based media engagement as needed)
- No of days per week to be discussed
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