Purpose:
Glow25 is entering the UK market in October 2026, selling both via Amazon UK and our own online store plus retail H&B and Boots.
About Glow25
Glow25 is "The Collagen Company" — a German-born wellness brand built around modern pro-aging, not anti-aging. Our flagship products are collagen powders and capsules (enriched with Vitamin C, biotin, and zinc), designed to support skin, gut health, and overall wellbeing as part of a daily routine.
Trusted by over 1 million women in the DACH region, Glow25 has been featured in Vogue, Glamour, Elle, Gala, and GQ, and is sold through major retail partners (dm, Globus, Müller) as well as our own online store and Amazon. Our product development is guided by a scientific advisory board of dermatology and life sciences experts.
In 2026, Sarah Jessica Parker joined Glow25 as CCO, championing our pro-aging philosophy: age isn't something to fight — it's something to feel good in, on your own terms.
Goal: Primary objective is brand awareness in the UK ahead of and around our October launch. We're looking for a lean, focused PR push.
Scope of work:
- UK media landscape & target list (relevant outlets, journalists in our category)
- Press release / launch story, written or refined for UK media conventions
- Media outreach & pitching — first round plus follow-up rounds and for new product launches
- Launch week support, coordinated around the October launch date
- Coverage report at project end
- Success measured against [x] confirmed placements, 1+ feature/interview story, and a final coverage report with estimated reach/earned media value (EMV).
Requirements:
- Proven UK media contacts/network in beauty/supplements/health and lifestyle sector
- Experience with e-commerce brand launches or market entries
- Comfortable working remotely with a Germany-based team
- Available to start planning in September 2026
- Track record of press placements (please share case studies/examples)
- English native; German a plus but not required
- Focus strictly on media relations / press — no influencer marketing scope
- Support in organizing events
Contact: Please reach out and send over your proposal, including relevant UK media placements/case studies and proposed scope. After reviewing, we will schedule a call with you to discuss availability from September 2026 and next steps.