Applications closed
Posted Date: 12/12/2025
Industry Sector: PR and comms
Location: United Kingdom
Market Experience: United Kingdom
Contract Length: 3 to 6 Months
Salary: to agree
Sector: Beauty / Consumer Tech
Initial contract: 3–6 months
Location: UK-based – strong London market knowledge essential
Start: ASAP
About the business
Our client is an early-stage startup operating at the intersection of beauty and consumer technology. The business is preparing to launch a consumer-facing app that enables users to:
Scan beauty products
Access reviews and clear ingredient information
Identify where products can be purchased locally
The initial launch will be London-focused, with the immediate priority being proof of concept, consumer adoption and traction ahead of wider rollout and future brand partnerships.
The brief
The business is seeking a freelance PR, influencer and brand partnerships specialist to lead an initial communications programme that supports launch, builds awareness in London and lays the foundations for future brand, retail and media partnerships.
This is a hands-on role suited to someone comfortable working with startups, evolving propositions and realistic budgets.
Key objectives (first 3–6 months)
Drive awareness and usage of the app among London-based consumers
Build credibility within the beauty ecosystem (consumers, creators and brands)
Initiate early brand and retail partnership conversations
Establish founder visibility across beauty, transparency and technology themes
Secure consumer, trade and selected tech media coverage
Create momentum to support future fundraising and commercial partnerships
Key responsibilities
Develop and deliver a lean PR and influencer strategy focused on the London market
Secure consumer coverage across beauty, lifestyle, digital and London-focused titles
Lead founder profiling and thought leadership opportunities
Identify, engage and manage cost-effective influencers and creators
Advise on influencer seeding, partnerships and organic amplification
Support early brand and retail partnership outreach and positioning
Build visibility with beauty trade, retail and industry specialists
Identify opportunities with tech and startup media (e.g. TechCrunch-style publications)
Track performance and provide clear recommendations for scaling activity
About you
Proven experience in beauty PR, consumer tech, or adjacent sectors
Strong understanding of — and contacts within — the London beauty and media landscape
Experience working with early-stage or challenger brands
Comfortable operating across PR, influencers and brand partnerships
Confident advising founders and shaping messaging for evolving products
Commercial, creative and pragmatic in approach
Nice to have
Experience launching apps or platforms
Existing relationships with beauty brands or retailers
Knowledge of ingredients, transparency or sustainability in beauty
Exposure to international media (US or EU)
Contract & budget
Freelance engagement for an initial 3–6 month campaign
Flexible structure (monthly retainer or phased project)
Budget-conscious approach required, with scope to scale
How to apply
Please contact The Work Crowd with a short overview of relevant experience, examples of comparable early-stage or London-focused launches, and how you would approach the first 90 days.