We’re seeking a PR freelancer to shape and deliver communications activity for a high profile legal tech launch, with a strong focus on building momentum ahead of a major US trade event and sustaining visibility afterwards. This brief would suit someone who can develop a clear media strategy across the US and UK, define a prioritised target list, craft compelling launch materials, and manage the rhythm of activity from embargo planning through to launch-day coordination.
The role calls for a confident operator with strong media relations instincts, particularly within B2B technology environments, who can secure meaningful coverage, interviews and podcast opportunities that reach relevant legal and technology audiences. You should be comfortable advising on messaging, creating polished written materials, and driving proactive outreach with a commercial and strategic mindset. A background spanning legal, SaaS or wider technology communications would be especially valuable, alongside the ability to translate complex propositions into credible, newsworthy stories.
Beyond the launch itself, this assignment will also involve maintaining post-launch engagement, tracking outcomes and producing a clear coverage and results summary. We’re looking for someone who combines sound judgement, pace and attention to detail, and who can work as a trusted partner throughout a concentrated and high-visibility campaign.