About Us
We are a UK fintech app that helps homeowners pay off their mortgage faster and save thousands in interest. Users earn rewards from their everyday shopping at 2,500+ brands which they can pay towards their mortgage in one tap.
Earlier this year, we were featured on Dragon’s Den and are constantly being mentioned in the press.
We’re growing fast, and we now have over 600,000 registered users. Social is a big part of how we do that. We have 57k followers on Instagram and active accounts on TikTok and Facebook, a YouTube channel that's underused.
When it comes to our social presence we have a pool of around 200 affiliate creators who mention us regularly, a weekly prize draw where we pay someone's mortgage, and a calendar of retailer campaigns (Black Friday and Christmas are huge for us).
What we don't have is someone who owns organic social end to end. That's this role.
The role
You'll own our organic social channels and the content that goes on them: strategy, ideas, production, publishing and community. You'll steer what we make and why, brief and manage the creators and our freelancer designer who help make it, test formats to find what actually works for us, and make our community feel looked after.
This is a doing role, not a managing-from-a-distance role. We want someone who is happy to be in the content yourself when it makes sense, in the DMs every day, and in the data every week.
What you'll own
1. Day-to-day running of our channels
- Instagram (primary), Facebook, TikTok and YouTube: planning, scheduling, publishing, Stories, and keeping each channel's feed and profile in good shape.
- Responding to DM’s and comments
- A weekly content calendar that aligns with our campaign and comms calendar (retailer campaigns, feature launches, seasonal moments, PR).
- Introducing new channels or formats where there's a clear case (e.g. YouTube Shorts, Threads, Pinterest), and saying no where there isn't.
- Weekly reporting on what performed and why, and what we're changing as a result.
2. Organic content strategy
- Owning the organic strategy: what we stand for on social, who we're talking to, and what we want people to save, share and act on.
- Strategising our content pillars into a repeatable monthly plan. Real mortgage stories from customers, educational finance content incl. reacting to the news (base rate changes, Budget), data-led content from our own numbers, retailer and brand campaigns, weekly prize-draw winners, founder content, and vox pop street interviews.
- Making sure everything we post earns its place: shareable, savable or converting.
3. Idea to execution
- Generating the ideas, writing the briefs, and seeing them through to a published post. You're accountable for the output, not just the plan.
- Shooting and editing short-form video yourself where it's faster to do than to brief out (phone-first is fine; you should be comfortable with CapCut or similar).
- Writing captions, hooks and on-screen text that sound like us: plain English, warm, no fintech jargon.
4. Testing a range of content
- Running a structured organic testing framework across Instagram, TikTok and YouTube: formats, hooks, lengths, faces, posting times.
- Testing the full spectrum, from premium, polished brand content through to rough-around-the-edges, lo-fi, talk-to-camera and reactive content. We don't know yet which end wins for us; your job is to find out and double down.
- Sharing what wins with the paid team so strong organic formats can be tested as ads.
5. Working with creators
- Sourcing, briefing and managing creators (from our affiliate pool and beyond) to deliver organic content
- Finding and lightly producing customer stories, e.g. prize-draw winners and Money Diaries participants.
- Making sure creator content is compliant before it goes out (financial promotion rules, required disclaimers, ad labelling). We'll train you on this.
6. Budget
- Managing the organic content budget for creator and production
7. Community management
- Owning DMs, comments and Story replies across all channels, daily. Fast, human, on-brand.
- Triage: answering what you can, routing support and complaints to the right person, flagging anything sensitive (vulnerable customers, regulator-touched, press).
- Using Stories (polls, Q&As, behind the scenes) to build a community, not just an audience. Surfacing what the community is asking so it feeds back into content.
8. Working with our designer
- Briefing static content (carousels, data posts, campaign assets, Story templates) to our creative content designer: clear briefs, copy supplied, one round of feedback, shipped.
- Co-owning the gradual refresh of our social visual system within the existing brand.
9. Collaborating across the growth team
- Influencer manager: shared creator pool, shared briefs where a creator is doing both affiliate and organic work, and a single view of who we're working with.
- Paid creative strategist and paid social specialist: feeding organic winners into paid, and borrowing from paid learnings (hooks, angles, audiences) for organic.
- Head of Growth: weekly planning and performance review; monthly content planning session.
Not in scope
To keep this role focused, the following sit elsewhere and are not your responsibility (though you'll collaborate on them):
- Affiliate commercials and tracking: contracting, promo codes, invoicing, affiliate performance (influencer manager).
- Paid ad creative strategy and media buying across Meta, TikTok, Google and Apple (creative strategist and paid social specialist).
- PR and press outreach (PR freelancer).
- Website and SEO content.
Who we're looking for
- 4+ years running organic social for a consumer brand, ideally in fintech, personal finance or another regulated or trust-led category. You've grown accounts, not just maintained them.
- Strategist and maker in one. You can set the direction and then shoot, edit and post it yourself.
- Proven at briefing and managing creators and designers, and at getting good work out of people you don't line-manage.
- Comfortable with budget: you've commissioned content, negotiated fees and usage rights, and can show the return.
- Data-literate. You read platform analytics without being asked, form a view, and change the plan.
- A clear point of view on what great looks like on social right now, and the taste to know when polished is right and when scrappy is better.
- Strong writer in plain English. Hooks, captions, Story copy, DM replies.
- Comfortable with financial promotion rules, or quick to learn them and careful by nature.
- Self-directed. We're a small, mostly remote team; you'll set your own week and tell us what you need.
- On-camera confidence
Nice to have:
- Having a mortgage is plus so that you can use our app yourself and understand the pain points and benefits of the app
- Ideally, London based so you can come into our office one day a week