Jobs | Germany
Interim Head of Marketing – Germany | Music & Live Events
Application
Posted Date: 10/02/2026
Industry Sector: Marketing
Location: Germany
Market Experience: Germany
Contract Length: To discuss
Salary: € 100,000-130,000
Interim Head of Marketing – Germany | Music & Live Events
About the role:
The Work Crowd is proud to be supporting one of the world’s largest festival promoters in its search for an Interim Head of Marketing in Germany to drive marketing activity for a major European music event.
This is a rare opportunity to work primarily on a major music festival, spanning digital presence, audience growth, ticketing & merchandising and more. Fluency in German and English is essential.
A hands-on, results-driven senior role with responsibility for transactional, digital and eCommerce marketing, this role has a clear focus on driving revenue growth through performance marketing and CRM. For an initial 6-month term, the role-holder will have accountability for commercial outcomes and opportunities, working closely with group marketing leadership.
Some key responsibilities include:
- Translating global marketing strategy into effective local delivery for Germany
- Leading local digital, performance & acquisition marketing activity
- Owning & managing local marketing budget, balancing investment with performance efficiency
- Delivering local performance marketing across paid search, paid social & other digital channels
- Optimising spend based on conversion to sales & ticketing performance
- Leveraging CRM to drive customer acquisition & retention
- Analysing storytelling using key marketing and commercial metrics
- Delivering revenue growth and year-on-year sales increases
About you:
You’ll be a proven operator at senior level, the kind of marketing leader who feels equally at home at the coalface as in the boardroom. Critically, you will definitely need demonstrable experience in music (label/distributor/platform/talent), live events & festivals, arts or entertainment (or another clearly-relatable industry) so please do not apply without this.
You will bring bags of expertise in digital, performance and eCommerce marketing, ideally within a transaction-led business, and a track record of delivering local digital and acquisition-led marketing programmes. And if you’ve done this in a global environment, even better.
Naturally, you’ll be commercially astute, delivery-focused and comfortable operating at pace and to deadlines.
Contract details:
- 6-month Fixed Term Contract
- Full-time, starting from March
- Germany-based (Hamburg or Berlin preferred)
How to apply:
Please get in touch ASAP with a brief overview of your relevant experience and availability.
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