Jobs | United Kingdom
Fractional Paid Social Lead – TikTok & Meta
Application
Posted Date: 28/05/2026
Industry Sector: Paid/Performance
Location: United Kingdom
Market Experience: United Kingdom
Contract Length: 3 to 6 Months
Salary: £ 150 - £ 600
Lead Paid Social Strategy for a Fast-Growth Functional Gum Brand
About Life Loop
Life Loop is a functional chewing gum brand that launched in March 2026, stocked across roughly 2,500 Tesco and Boots stores and selling DTC via Shopify. The range covers four formulas across energy, wellness and beauty, with the caffeine formulas leading. We're a small, fast-moving team and we're building toward a paid media scale-up in September off the back of proven organic and creator performance.
The role
We're looking for a fractional Paid Social Lead to own paid social end to end, strategy through execution. This is a hands-on seat, not advisory. You'll define the paid approach during a test-and-learn phase over summer, identify what actually converts, and then scale spend against proven performance from September. The brief is twofold: drive TikTok Shop sales and use paid to lift rate of sale in store across our retail estate.
You'll work closely with the marketing lead and our organic and creator activity, amplifying the content that's already performing rather than building in isolation. Expect to sit inside the team like an employee, not behind an account manager.
What you'll do
- Define and own the paid social strategy across TikTok and Meta, structured around a learn-now, scale-later approach
- Run the summer test-and-learn phase: small-budget testing to identify high-performing content and understand conversion drivers before spend scales
- Build and scale TikTok Shop campaigns, including amplification of top-performing creator and affiliate content
- Design and run paid activity that drives rate of sale in store, connecting paid exposure to retail velocity across Tesco, Boots and Rontech
- Set up clean measurement, attribution and reporting so spend decisions are evidence-led
- Manage budgets and pacing, scaling investment against proven performance from September
- Feed insight back into organic and creator activity, since paid amplifies what those channels surface
What we're looking for
- Proven track record scaling paid social for DTC and eCommerce brands, ideally consumer goods or FMCG
- Deep hands-on TikTok and TikTok Shop experience — strategy and in-platform execution
- Strong command of Meta paid social alongside TikTok
- Comfortable owning both the thinking and the doing in a small team with no one to delegate to
- Numerate and rigorous on measurement, attribution and reporting; able to separate signal from platform noise
- Experience connecting paid activity to retail sell-through is a strong advantage
- Self-directed, fast, and able to embed quickly without heavy management
The arrangement
Fractional, likely two to three days a week through summer, with scope to flex up as paid scales from September. Remote with occasional London time. Day rate dependent on experience.
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