We are a newly launched UK-based alcohol reduction platform, offering a personalised and stigma-free approach to cutting back on alcohol. Backed by behavioural science and powered by real support, we are on a mission to change the way people engage with alcohol reduction.
The Role:
We’re looking for a UK-based freelance PR consultant with strong consumer health and wellness experience. You’ll help shape and deliver a targeted PR campaign to raise awareness of our brand, mission and distinct approach in the national media landscape.
Key Responsibilities:
- Develop and execute a UK-focused consumer PR campaign in the run-up to a full launch push in September/October
- Secure high-impact media coverage across national, lifestyle, health, and wellness publications
- Craft compelling messaging and media materials that clearly position NUL’s difference and purpose
- Offer strategic advice on media narrative, brand positioning and awareness-building tactics
- Act as a media liaison, pitching stories and building journalist relationships
Experience & Skills Required:
- Strong UK media contacts across consumer health, wellness, lifestyle, and national press
- Previous experience working with early-stage or startup health/wellness brands
- Confidence crafting messaging that connects with both media and consumers
- A proactive approach and the ability to deliver impact in a short time frame
- Comfortable working with founders in a startup environment
Commitment:
- Approx. 2–3 days per week, starting late August/early September
- Initial 1-month engagement with potential to extend, depending on results