Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. It is an umbrella term for all your online marketing efforts. Digital marketing includes a variety of tactics, such as search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social media marketing, email marketing, and more.
In digital marketing, an emphasis is placed on reaching out to potential B2B and B2C customers over a variety of channels and platforms, this is called the omnichannel approach. Digital marketers can be responsible for strategy, implementation, and transformation.
As more and more people spend time online, the prospect of tapping into this digital space offers an alluring marketing opportunity for many businesses. Digital transformation in marketing is a process of using technology to create a more customer-centric and data-driven approach to marketing.
It involves using new technologies such as artificial intelligence, machine learning, cloud computing, and other digital tools to improve existing business processes, create new business models, and enhance the customer experience. As mentioned above, marketing applications are virtually endless.
While digital transformation often involves significant investments in technology, it is not just about implementing new software or hardware. It also requires changes in the way people work and think, and a willingness to experiment and learn from failures. Successful digital transformation requires a holistic approach that involves the entire organisation, from leadership to front-line employees.
Digital strategy in marketing refers to a comprehensive plan or approach for using digital technologies and channels to achieve marketing goals. The goal of a digital marketing strategy is to leverage the unique capabilities of digital technologies, such as the internet, mobile devices, social media platforms, search engines, and email, to reach and engage with target audiences, generate leads, build brand awareness, and ultimately drive revenue and growth.
The Work Crowd is home to a trusted and extensive network of digital marketing freelancers. From SEO specialists to social media gurus to digital marketing strategists, we can connect you to the right freelancer. If your business has current digital marketing needs or you would like to find out more, please feel free to get in touch with one of our Customer Success Managers for a call.