Flexible, freelance working is big business. Approximately two million people in the UK operate as ‘independents’ and between 2008 to 2016 the number of working mothers working freelance went up 79%.
The challenge of how to measure PR value has plagued the industry for years. As a discipline that deals in brand and reputation, we often have few solid metrics to work with. Unlike more direct forms of marketing, you can’t easily work out who’s seen what, how they felt about it or most crucially, whether they took any action as a result.
Influencer marketing is on the rise globally and for good reasons. Between the launch of the GDPR adding customer communication barriers and nearly 90% of consumers trusting online peer reviews more than traditional advertising, it’s no wonder marketers are looking at external influencers for a direct line to customers.