Knowing your audience in detail is important when telling a story as ‘without an audience there is no story.'...
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I often see candidates who ask me whether they should master in marketing communications, PR or advertising....
We looked into the impact of maternity leave on the communications and marketing services industry....
Is your business connected online? Social media can give your business a major marketing boost....
The challenge to distribute compelling content to various markets around the world is more feasible with the connectivity that social media provides....