You’ve decided that it’s time to bring in some external PR and marketing expertise. But knowing where to find the support you need isn’t so easy. The traditional option would be an agency with a track record in your industry sector.
There are few greater pleasures as a business owner than receiving a positive piece of coverage in the media. Whether it’s a personal profile, a pithy comment in a feature, or a write-up of your latest news announcement, it’s a definite boost for the ego, and the bottom-line.
Purpose-driven businesses have been shown to out succeed competitors in terms of customer loyalty, employee engagement and accounting measures, certainly at Cannes Lions more campaigns have been reported with strong statements about purpose.
PR and Communications are frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop a big idea that’s really going to have an impact, it’s not just about creativity.
To achieve a reputation as a thought leader takes time and effort to successfully cultivate. Being recognised as an authority in a particular field, whose expertise and opinion is sought can, in turn, help build your brand awareness.
What’s the best route for a freelancer to take? Should you stick closely to one field, carving out a specialist niche for yourself and becoming an expert? Or should you keep your options open, taking a more generalised approach to your work?
One of the biggest questions in comms right now is: what is the future of the agency? In a landscape that is consistently shifting, how is it evolving to meet the demands of clients, changes in the industry and technological advances?
Corporate Social Responsibility –what it is, what it does and who needs to know about it has transformed over the last decade. Long gone are the days of companies simply signing checks to charities or sponsoring events.