Interview | 03 Oct 2018

Promoting business & raising awareness with freelancers

Posted in Top tips, Tools & Advice, Learning, Freelancer's stories,

Working with brands and agencies, to startups and multinationals, The Work Crowd has been connecting our network of over 1000 businesses to expert freelancers working across Marketing, Communications and PR for over 4 years.

We caught up with Jonathan Grant-Hart, Chief Financial Officer of Spark Compliance Consulting, who also oversees day-to-day operations of their offices located in London, Los Angeles and Atlanta, to see how The Work Crowd's freelance network is supporting his organisation.

Tell us about Spark Compliance Consulting

In the two and a half years since Spark was founded, it has grown to become a leading provider of ISO 37001 anti-bribery certification services, and undertakes world-class compliance program evaluations, risk assessments, GDPR readiness and compliance program development services.

Coming to The Work Crowd for support, what business objective arose that you wanted to solve?

Our objectives were twofold, we wanted to promote Spark’s work in ISO 37001, the global standard for corporate anti-bribery systems, having successfully seen our first clients through the process to certification. We also wanted to work with an expert consultant to promote a book published by our other company, Brentham House Publishing Co. This book, on GDPR, was the subject of a very impressive campaign led by Mark in the run-up to the launch of the new data privacy regulation.

Why did you seek freelance support, over other forms of recruitment?

As growing businesses, Spark and Brentham House were interested in utilizing an expert that we didn't need our full-time staff.  Obtaining an expert this way made sense for us.

You selected freelance PR consultant, Mark, what value did he bring to the business?

Mark did a superb job of placing Brentham House’s new publication, GDPR Fix it Fast, by Patrick O’Kane, in major publications in the UK and Ireland, which led to an excellent level of awareness and sales of the book. He also helped to publicise Spark’s work across business and professional platforms we would otherwise have struggled to access.

‘Thanks to the ease of use of The Work Crowd’s platform, and the high quality of freelancers using the platform, we were able to find the perfect fit for our public relations project." - Jonathon Grant-Hart, Chief Financial Officer of Spark Compliance Consulting

If you’re looking to promote a new product or service, get in touch with us. We’re always happy to chat about how our community of freelancers can help your business reach itS potential. Contact us or call on 0207 632 8815


Tagged in technology, talent, growth,