Whether data and creativity are mutually exclusive and somehow opposite, is at the center of a heated debate. Rationality versus irrationality, knowledge versus imagination. But are they truly enemies or do they go hand in hand? Can they exist in a symbiotic relationship?
The festival of creativity in Cannes has just shut its doors for 2015 after what was another bumper year. The Croisette was packed and the parties were louder than ever. Continuing our future of work series, I wanted to look at how the PR industry faired this time and whether it is finally showing its light from under the proverbial bushel.