Here's why purpose-washing isn't doublespeak, and how it could be a challenge for your brand reputation...
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When you go freelance, cultivating a personal brand is very important, as winning projects often relies on your online profile and reputation....
PR is everything in brand management and the way we form, engage and maintain these relationships is changing, and as result so has PR....
How will you promote your business if you don’t spend loads on advertising? If you are offering something unique, PR is your cost-effective solution....
I wanted to look at how the PR industry faired this time and whether it is finally showing its light from under the proverbial bushel....