Purpose-driven businesses have been shown to out succeed competitors in terms of customer loyalty, employee engagement and accounting measures, certainly at Cannes Lions more campaigns have been reported with strong statements about purpose.
PR and Communications are frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop a big idea that’s really going to have an impact, it’s not just about creativity.
To achieve a reputation as a thought leader takes time and effort to successfully cultivate. Being recognised as an authority in a particular field, whose expertise and opinion is sought can, in turn, help build your brand awareness.