Event | 28 Sep 2022

Creating Content that Converts

Posted in Marketing, Freelancer, Top tips, Tools & Advice, Events,

On the 28th September, The Work Crowd hosted a panel event to discuss Creating Content that Converts.

Whether for SEO, Lead Gen or even Awareness, we ultimately create content to reach a business objective. But exactly how can you boost your business’ performance through content? And what specifically encourages a purchase over a lead?  

In this panel discussion, chaired by Customer Success Manager at The Work Crowd Olivia Massey, our panel of experts discuss the different types of content marketing, how to identify the right channels for your business and tips for creating content that reaches your conversion goals.

Discussion Topics:

  • Understanding How People Consume
  • Identifying Your Audience Behaviour – how to engage with them
  • Establishing Content Goals
  • Types of Content
  • Content Strategies and tips

Feel free to view the recording here for all the insights and key take-aways discussed.

Meet the speakers:

  • Maria-Christina Delioglani, Marketing & Communications Consultant  

Maria is an experienced and solution focused, marketing and communications consultant, with experience in internal and external communications, the delivery of successful digital and print campaigns, creation of marketing content and growth of brands via different channels.

  • Gabrielle Jesson, Founder of The Prospect Society

Gaby is a PR and Marketing Director with over 20 years’ experience working with B2B and B2C brands including Nike, Coca Cola, Nokia LG Mobile, Westfield, Releasd and Impact Hub.

  • Lala Cooper, Content & Communications Consultant

A seasoned Content & Communications Consultant, Lala works closely with brands and businesses, bridging the intersection of messaging, communications and content. After nearly a decade supporting some of the biggest names in tech, healthcare, energy, travel and publishing, Lala launched her freelance business, Goldline Content in September 2021. Since then, Goldline has grown rapidly and currently partners with 12 businesses in the UK and around the world. Lala lives in Oxfordshire with her fiance and rescue dog, Siena, who can frequently be seen on client calls and on Goldline's social media.


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Tagged in toptips, marketing, seo, event, content,