PR has changed a lot over recent years. One thought of as a one-trick pony, it’s rapidly become a marketing tour de force. And done right, it can redefine your brand.

But knowing where to start can be just as important as knowing how to start. In honour of the upcoming launch of our new PR Toolkit, An Introduction to PR, we’re running another masterclass event to help you understand the foundations of great PR. Like how to identify a hook, ways to build great connections in the industry, and what investment you’ll need to achieve the results you want.

SECURE YOUR PLACE!

In this masterclass, we will be joined by Gina Hollands, owner of Hollands Associates PR consultancy who will share her on-the-ground experience of:

• What you can realistically expect from year 1
• What it means to have a PR strategy
• Why strategy and planning are imperative
• Realistic input and time needed from you
• When it's a good idea to invest in PR (and when it isn't)

Having worked in PR for 20 years, Gina now runs her own PR agency, Hollands Associates. Gina specialises in working closely with startups, scaleups and SMEs, across a number of industries, including technology, charity and education.

Our new toolkit, An Introduction to PR will launch on 4th October, so if you’re interested in receiving early access to the download, sign up today and be amongst the first to receive a copy.