Today, companies face intense pressure to prove their sustainability impact — while also risking serious backlash if they’re seen to get it wrong. Striking the right balance is critical, as both greenwashing and greenhushing can cause significant reputational damage.

 

The key? Aligning strategy with storytelling. One without the other simply doesn’t work. And in most cases, strategy should come first.

 

This is where sustainability consultants and communications professionals must work hand in hand. Sustainability experts help businesses define their impact, align with regulations, and implement credible initiatives. Communications consultants then translate this into clear, compelling narratives that engage stakeholders and build trust.

 

For freelancers, this presents a major opportunity. Whether you're working in comms, marketing, or sustainability strategy, independent professionals have a vital role to play in helping businesses build credibility, avoid missteps, and turn sustainability intentions into meaningful impact — all while aligning regulatory compliance with effective communication.

 

 

Hosted by
Madeleine Weightman, Co-founder of The Work Crowd, Chair of the PRCA Independent Consultants group, Member of The Worshipful Company of Communicators
in conversation with Johnny Goldsmith, Head of Sustainability & ESG at our sister company Hanson Search.

 

We’ll explore:
✅ How independents can advise and challenge clients to ensure real impact (not just good PR)
✅ How to position yourself as a trusted sustainability partner
✅ The importance of strategy — and how it informs better storytelling

📅 Date: Wednesday 23rd April
🕜 Time: 1:30pm
📍 Location: LinkedIn Live

 

We’d love for you to join us and be part of the conversation.